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Top car brands as rated by women
Women-Drivers.com has released its 2011 report showing the top US car brands as rated by women.
The US company tracks thousands of consumer reviews each year, checking women’s purchasing and browsing experiences at new car dealerships. The figures are revealing as, while women now account for over half of all car purchases, they influence and initiate up to 80% of them, says the firm.
“It is a pretty straightforward equation ‐ car manufacturers and dealerships that highly engage, respect and treat women well during the purchase process are placing themselves in an extraordinary position to get their future business. Clearly these dealerships are doing a great job with customer engagement at the point of sale,” said Anne Fleming, the company’s President.
The Top 5 brands for purchasing experiences at dealerships were (with a score of 1.0 being the lowest, and 5.0 the highest):
1. Mercedes: 4.89
2. Dodge: 4.86
3. Lexus: 4.83
4. Lincoln: 4.73
5. Chrysler: 4.63
The Top 5 brands for browsing experiences at dealerships were:
1. Mercedes: 4.59
2. Jeep: 4.36
3. Mazda: 4.34
4. Lexus: 4.17
5. Chrysler: 4.02