Firestone, part of the Bridgestone group, has extended its European winter tyre range with the launch of the Winterforce studded tyre for severe Nordic winter conditions. Its pattern provides confident braking and traction in ice, snow and slush conditions.

Firestone Winterforce is a studded tyre for passenger cars in Europe. It has studs on the shoulder and lateral ribs, which provide confident acceleration and braking on ice and compact snow, enhanced by a combination of sipe designs across the whole tread area for maximum biting edge effect on frozen surfaces.

According to Bridgestone, the unidirectional tread design with high void ratio delivers strong snow shear forces, for optimum grip on fresh, soft snow. On wet or slushy roads the Firestone Winterforce is equally impressive: wide V-shaped grooves clear water and slush away from the contact patch rapidly, giving safe contact between the tyre and road. Handling in all conditions is enhanced by the “stepped” block design which increases traction and block stiffness at the same time, for responsive braking and acceleration.

“The Firestone Winterforce provides outstanding ice and snow performance in the mid-price tyre segment” says José Enrique Gonzalez, Director, Marketing and Sales Support, Bridgestone Europe.