Strathclyde Tyres Blog

Bridgestone has presented the new ECOPIA H-TRAILER 001, a dedicated trailer product designed to achieve increased fuel saving in highway operations. This tyre is the latest addition to its ECOPIA highway line-up – the most economical truck tyre range Bridgestone has ever developed.

Japanese tyre manufacturer Bridgestone is the world’s most valuable tyre brand, according to new research from brand valuation and marketing firm Brand Finance.

Tyre manufacturer Bridgesone has welcomed ratings given to its tyres in two recent summer tyre tests. The tests, run by ADAC magazine and Auto Zeitung, looked at the Turanza T001 and Potenza S001 225/45 R 17.

Hardly a day goes by without a teasing taster in the press about a new model due to debut at the Geneva Motor Show, the Commercial Vehicle Show in Birmingham, or one of the myriad other auto shows scheduled to take place this year.

Bridgestone Corporation exhibited a concept tyre of “100% sustainable materials” at the 2012 Paris Motor Show. The tyre on exhibit represents an example of Bridgestone’s use of advanced materials technologies to achieve the commitment of using “100% sustainable materials” in its tyre manufacturing for 2050 and beyond.

Volkswagen has chosen Bridgestone Ecopia EP25 low-rolling-resistance tyres as standard equipment for the new “up!” city car.

Strathclyde Tyres, one of Scotland's leading independent tyre dealers, has announced a new service partnership agreement with global tyre manufacturer Bridgestone, which will see a potential extra annual revenue of £120,000 per annum for the company.

Bridgestone Potenza RE050A tyres have been selected as original equipment for the Renault Clio R.S. Red Bull Racing RB7, launched in March 2012.

Seventy-one percent of motorists are driving on under-inflated tyres, according to Bridgestone. The company calculates that this habit is leading to the equivalent of 2 billion tons of wasted fuel, worth €2.8 billion a year.

Firestone has launched the Firehawk SZ90µ RFT for the replacement market, the brand’s first tyre with Run-Flat Technology in Europe.

Bridgestone has expanded its premium Potenza sport tyre line-up with the launch of the Adrenalin RE002. The Adrenalin is pure sport, says Bridgestone, offering motoring enthusiasts a more exciting, sportier everyday driving experience.

Bridgestone Corporation has won the 'Tire Technology of the Year' award at the Tire Technology International Awards for Innovation and Excellence 2012, held earlier this month in Germany.